Young Manch is a unique platform for youngsters to project their talents in various fields. The program was set off three years ago to connect with the youth and strengthen association with a young brand that Videocon Connect is. The rigorous scouting of talent is a 3 tier format and is hosted at select Colleges and Shopping Malls of key cities across Punjab. Participants selected during the first round of auditions then compete at city levels and eventually compete with the best at the Grand Finale. The mega initiative is promoted on various platforms including Facebook and YouTube, and is hosted by famous RJs of popular Radio Stations to ensure constant engagement. The program is adjudged by a trusted panel of judges. Winners are awarded at each level of the competition and get a chance to win mobile phones/tablets and latest LED TVs.